Total Transparency

My Apologies

I want to start by apologizing for my attitude and behavior. I know I have been grumpy, irritable, and impatient to say the least. This has been going on for the past year. I thank you for sticking with me and putting up with it. I made a New Years Resolution to change my attitude and it has been difficult to stick to it just like most New Year Resolutions. I want you to know that I am trying as hard as I can!

I can directly relate my attitude to changes within my business. At the end of 2008 I was forced to move out of a gym and either move to another or start my own. Well, for your benefit I decided to take a chance and open my own facility. I wanted to have a place where you could feel comfortable without the distractions of others. Recently I just move to the new facility and with that move has come more stress and anxiety. I have begun to take on new marketing strategies using social media programs Facebook, Twitter, You-Tube, and MySpace. These efforts consume a lot of time and effort. I have begun to film exercises performed by clients and myself. I have been publishing these videos which take about 5 minutes to download each. I also have to label and file them appropriately. This strategy that I am using will allow me to take advantage of viral marketing. What that mean is that when I publish these to the websites, my Fans, Friends, and Followers will see them and if just one of them use the Like Button, Comment, or Re-Publish them, then on average 3 of their friends will respond in some form. Therefore, it becomes viral and spreads like a virus. This is free marketing! I have also been doing Giveaways with the same affect. This consumes even more of my time. That is the cost and I’m afraid that it may be costing you as well.

On top of this, I am taking the steps to seek funding for the further development and launch of my Web Application MobileTrainer. I am having to schedule meetings with de-velopers, partners, consultants, local businesses, state offices, and news broadcasters. Just last Friday I had two filmed interviews all within two hours of each other. One was with i2E, my consulting firm, and one with NewsOK.

Now on my free-time, I get to relax and study web development and computer program-ming. Believe it or not, I actually like doing this. I usually just do this on the weekends be-cause it’s too complex to do during the week and I try to stay focused on fitness and per-sonal training, which I have also been studying and doing a lot of research on. Most of you have already experienced the benefits of the research by having nicely sore mus¬cles! :)
So I want to apologize once more - I can’t do it enough - for being such a pain in the rear! Not literally, all though I’m sure I have been that as well to some of you. I really and truly thank you for your patience with me and for understanding what I am going through. I am being completely transparent with you in an effort better our relationship and make your visits more rewarding and successful.

Now if I still have you and you haven't closed this letter, I would like to ask for your help. With everything on my plate right now, I’m going to have to ask that you stick to your set appointments as closely as you can. If you want to move your appointment or cancel, please do it 24hrs ahead of the time. Something you have to remember is that when you cancel or move your appointment, there is likely a chance that 2-3 others are doing it as well. It becomes a nightmare trying to juggle everyone. I also would like to ask that you limit communication to email as much as possible. This is especially true after 8pm. When I leave the gym at night it is the only time that I get to relax and get to bed by 9:30 if possible. I have been getting some calls late in the evening and even some after midnight. I start my days at 4:30am and being woke up in the middle of the night does not set my day of happily. You may have already realized that I haven’t been answering my phone much lately. This is because I leave it on my desk when training now, unless I have an urgently expected call. This has allowed me to focus more on you during our training ses-sions by avoiding distracting calls, text, or emails. I also text more than I make calls be-cause most of the time I am Multitasking. So if you get a text from me then call me to dis-cuss and I don’t answer, you know why. I’m not trying to be difficult or a pain, I’m just that busy.

Finally, I want to apologize one more time for my attitude and to thank you for being my loyal, faithful client. I cherish you and am grateful to have you as a client, even at times it seems that I don’t! Please don’t take this letter personally or abrasively. I’m not blaming you for anything, just asking for understanding. That’s all. God Bless you and may your days be as blessed as my own!

Warmest Regards,

Jeff